Velluna

Cosmetics Ecommerce Website

Velluna is a modern eCommerce platform for a premium cosmetics brand, designed to deliver an elegant and user-friendly shopping experience. The brand values simplicity, wellness, and beauty — all of which needed to shine through the digital experience.

Client

Velluna

Services

Web Design Web Development

Industries

Beauty & Cosmetics

Date

January 2023

Velluna Hero section
Velluna Hero section
Velluna Hero section

I led both the visual design and development in Framer. Starting with moodboards and brand research, I crafted a clean layout with soft tones, large product imagery, and smooth microinteractions to highlight products. I focused on building a streamlined purchase flow and mobile responsiveness to drive conversions.

Velluna Category Section
Velluna Category Section
Velluna Category Section
Velluna Product cards
Velluna Product cards
Velluna Product cards
Velluna Product category page
Velluna Product category page
Velluna Product category page
Product Description page
Product Description page
Product Description page

This project refined my eCommerce design approach — especially in balancing visual appeal with conversion strategy. I saw improvements in interaction quality and page load speed, and it gave me experience implementing subtle animations to elevate the brand feel without compromising performance.